Balloon lettering for the 10th anniversary of a shopping gallery near Nantes.

Giant balloon wall (roughly 2 x 7 meters) with inlaid balloon lettering for the sales period.

Closeup on the new logo, faithfully reproduced with balloons for a balloon decoration commissioned to promote the rebranding of E.Leclerc, a major hypermarket chain in France.

This giant balloon flag of Brazil was created by making a balloon wall inlaid with balloons of different colors. It was designed for the Parc des Expositions de La Beaujoire, an exhibition center in Nantes.

Other, more advanced techniques, involving overlays of special types of balloons, enable ballooners to make balloon logos in different shapes. This balloon decoration was commissioned to promote the rebranding of Leclerc, a major French hypermarket chain.

This type of balloon lettering is commonly used to mark a major milestone and would feel just as right at home in the Anniversary section.

"20 Years" balloon lettering for the anniversary of a shopping gallery in Les Sables d'Olonne, in coastal Vendée.

"40 years" lettering for the anniversary of a commercial center in Dinan, Brittany. The arrangement of the lettering, as well as its font and color, are set to match those of the store's promotion of the envent.

For the sales, "-50%" in balloon lettering.

For the sales, balloon lettering indicating a 70% discount.

"100th" in balloon lettering, for the 100th annual "Foire Expo" in La Roche sur Yon.

"200 Years" in balloon lettering for the celebration of the 200th anniversary of Peugeot.

Giant balloon wall (roughly 2 x 7 meters) with overlaid balloon lettering for the sales season.